anthony hadden / art director / designer

AquaSoft Daily

project: AquaSoft Daily contacts
roles: branding, brand strategy, art direction, design

background: AquaSoft Daily is a private label daily lens from 1-800 Contacts. It is a high-tech, modern, and extremely comfortable lens at about half the cost of other lens in its category. The dark colors were chosen to evoke a high-end, luxurious feel.