client: Lumen Optical
roles: Creative direction, art direction, design
background: Lumen Optical is a chain of optical stores in the Chicago area started by 1-800 Contacts. Initially i was only tasked with consulting on the creation of the brand with one of our agency partners. Once the brand book was completed I was asked to step in as creative director and art director to bring the brand to life.
Website home page
Digital trunk show invitation
Holiday gift box