Company

1-800 Contacts / AquaSoft Daily Contacts

Roles

branding, brand strategy, art direction, ux/ui, design

Scope

AquaSoft Daily is a private label daily lens from 1-800 Contacts. It is a high-tech, modern, and extremely comfortable lens at about half the cost of other contacts in its category. Dark colors were chosen to evoke a high-end, luxurious feel.